How I Got 140M Views on Threads in 7 Days

Over the last seven days I have started posting 20 times a day on Threads. A week ago I was only posting twice a day. What changed? I started to get traction. The lesson here isn’t that you should go all in on Threads, the lesson is that it’s important to always be testing other platforms. Let’s get into it.

A Huge Mistake Creators Make: Only posting on 1-2 platforms.

• If TikTok gets banned there will be countless creators who will go from millions of followers to zero followers overnight.

• While a platform getting banned is rare, what’s less uncommon is for a platform to become less popular and people stop using it.

• A following means nothing if it’s on a platform that’s irrelevant. 100,000 YouTube subscribers is worth more than 100,000 followers on MySpace.

• Social media is rented land, it can go away at any moment.

• By having an audience on multiple platforms, it safeguards you in the event that a platform goes away.

More Platforms, More Money: Having an audience on multiple platforms will also allow you to increase revenue.

• You’ll have more channels to promote your product(s).

• You’ll be able to earn ad revenue from multiple channels.

• You’ll increase the number of sponsorship offers you’ll receive from brands.

• You’ll be able to sell bigger sponsorship packages to brands.

How Not To Diversify Your Platforms: Evenly split your time between them all.

• Let’s be honest, it’s impossible to fully commit yourself to every single platform.

• It takes a lot of time and effort to commit to a platform and do it well.

• Splitting your time evenly between all the platforms leads to you not doing a great job on any platform.

How to Properly Diversify Your Platforms: Pick 1-2 primary platforms and spend 90% of your time on them. Use the remaining 10% to experiment with other platforms.

• If a platform is working for you, you don’t want to take too much time away from it to focus on a platform that is unknown.

The Easiest Way to Get Started: Re-share content you already have on other platforms.

• If you have a TikTok account, there’s no excuse to not share that same content on Reels, Shorts, Facebook, etc.

• This literally takes less than 60 seconds.

• If you have a compelling reason not to do this, reply to this email. I’d genuinely love to hear it.

Re-sharing Content Isn’t Enough: That 10% of time should also be used to create original content for each platform.

• Repurposing content is low hanging fruit — to properly test a platform you need to be using all of its features.

• For example, sharing your Reels onto Threads is a good start, but you can also post text only posts on Threads — something you can’t do with Instagram Reels.

• Platforms also like when you use all of their features, so this can help you gain traction.

How To Know When To Make The Jump: The biggest factor on determining when to start allocating more time to another platform is engagement.

• If engagement is higher 1:1, then go all in.

• If your engagement rate is higher on a new platform, gradually increase your posting volume as long as the engagement rate remains high as you scale.

My Experience With Threads: I’ve been a believer in Threads from the beginning. I think Meta is too big and has too huge of a war chest to let it fail.

• With that in mind, I was posting two times per day on the platform, while focusing more of my time on Instagram and LinkedIn.

• But then I noticed that the couple of posts I was making every day were starting to perform well in the algorithm (reach + engagement).

• I kept posting and they kept doing well (not every post, Threads is very much a boom or bust type platform… so volume matters).

• I’m at the point now where I’m posting around 20x per day and the content performance is still strong.

• Last week alone I did 140M views on Threads, more than any other platform I post on.

• If you want to see what I’m posting, you can follow me on Threads @buster

Moral of the Story: Start posting on every platform - you never know when something will take off!