The Hobby Letter

Hobby+

The Hobby Letter is a premium newsletter keeping you ahead of the curve by sharing breakdowns of how creators and marketing professionals are making money from social to help you do the same.

Hobby+

Hobby+ 30 Day Free Trial

$29.99/month

3 letters every week with step-by-step strategies to help you monetize your content.
30 day free trial
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  • Breakdowns of niche creator's revenue streams to help you monetize your own content

  • Real-time monetization tips for TikTok, Instagram, X, and more

  • Spotlighting new income tools before they go mainstream

  • Downloadable templates and resources to help you create better content

  • Exclusive Q&As with our team

  • Full access to the Letter Archive to read past letters

Hobby+

$300/year

3 letters every week with step-by-step strategies to help you monetize your content.
  • Breakdowns of niche creator's revenue streams to help you monetize your own content

  • Real-time monetization tips for TikTok, Instagram, X, and more

  • Spotlighting new income tools before they go mainstream

  • Downloadable templates and resources to help you create better content

  • Exclusive Q&As with our team

  • Full access to the Letter Archive to read past letters

Hobby+

$1,000/once

3 letters every week with step-by-step strategies to help you monetize your content.
  • Pay once, get it forever

  • Includes everything in a regular subscription

  • Get a 1 on 1 call with Buster (valued at $1000 on its own!)

TESTIMONIALS

What Readers Are Saying

“I’ve been around social for a long time, and what Buster’s doing with The Hobby Letter is special. He’s breaking down how to turn your passion into real income by creating content around what you already love. No fluff. Just game. If I was starting today, this would be the first thing I’d read. Every creator needs this in their inbox.”

Omar Raja

House of Highlights Founder, ESPN Commentator, Digital & Social Content

“As someone who’s spent the better part of my career helping brands and creators scale, I can confidently say what Buster’s doing with The Hobby Letter is the real deal. If you’re interested in monetizing your hobby through content, this is a must-read. Buster breaks it down in a way that’s clear, actionable, and actually works. Highly recommend.”

Troy Osinoff

Scaling brands @ JUICE + Funding Consumer Brands @ Magic Fund

“The Hobby Letter has been an invaluable resource for understanding how to leverage social to market our laundry service. Buster and his team consistently deliver actionable insights, fresh ideas, and strategies that keep us way ahead of the curve.”

Sam Silver

Laundry Growth Partners