Turning Cheese Content Into CHEE$E

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The Cheese Store Of Beverly Hills has gone from 29k to 253k followers on Instagram in less than a year!

They’ve grown their total footprint on social to over 750,000 followers and are doing more than a million views per day.

Most businesses have little to no digital presence and think it requires tens or hundreds of thousands of dollars to get started. This is not the case.

This is the strategy of The Cheese Store Of Beverly Hills and how you can scale your own business off these lessons:

CONTENT STRATEGY 

Instagram/Tiktok/Shorts

They identified THE thing that clicks with audiences that they UNIQUELY have and turned them into daily formats across all major video friendly platforms:

• Cutting Giant Cheese Wheels ex: https://www.instagram.com/reel/DMf6XSOJg32/?igsh=MTZ0c25ta2x2djFuOA%3D%3D

• Filming taste tests and orders

• Cheese of the day Format ex: https://www.instagram.com/reel/DPCFbV3Cc_M/?igsh=cGp5bmZ0OXVyeXdr

• 22 Million view Youtube Short: https://www.youtube.com/shorts/aP3_xcggYb0?si=yz4SQ3CEMRCYQggi

Other formats

• Podcast ~ They even did one with Benny Blanco (although inactive for a few months now)

• Long Form ~ They’ve recently started putting out long form videos on YT for extra depth.

What these guys have done well are a few fold:

• They have accurately identified THE MOST INTERESTING & UNIQUE thing in their business (The Shock and Awe factor)

• Incredible consistency

• Expert team where passion is clear

• Platform diversification

• Lots of characters

The results of these efforts:

• New lines of biz straight from these including YT adsense, Merch sales, tiktok monetization, meta monetization etc

• People wont choose another Cheese store locally

• When traveling~ people want to go to THIS store just because they’ve been seeing all the content online

• Increased brand loyalty

Now the important part….

WHAT YOU CAN TAKE AWAY FROM THIS AND USE FOR YOUR BIZ:

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