The Social Media Giveaway Playbook

What to DO and what NOT to do.

Author

Buster Scher
May 14, 2024

Mr Beast Announced His Giveaway Winners This Morning.

Let’s run the Math:

9 Million people entered the giveaway.

26 Teslas were given away.

Your odds to win one were 1 in 346,000

Mr Beast gained more than 3 million followers from the giveaway.

And further cemented his brand as the willy wonka of the internet.

The SocialBlade for Mr Beasts Instagram account. You can see when the giveaway started.

Now… what works for Mr Beast DOES NOT work for you or your brand.

You cannot do wide giveaways- it will attract the wrong crowd and dilute your social pages.

This is what you HAVE TO KNOW if you are a creator, marketer or part of a brand online:

Subscribe to Premium to read the rest.

Become a paying subscriber of Premium to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

  • • All Full Length Letters
  • • Day To Day Social Strategy insights
  • • Interviews with creators and social strategists
  • • Q&A With Team & More

Reply

or to participate.