- The Hobby Letter
- Posts
- How To Make Your First $100 From Social Media This Week
How To Make Your First $100 From Social Media This Week
This strategy works even if you have 0 followers.

Everyone wants to make money on social, but the problem is, almost everyone overcomplicates how to make money on social. Here’s how you can make your first $100 from social media this week, in three easy steps.
Step 1: Showcase Your Skill
Make and post ten videos demonstrating a skill that you have.
This can be anything, editing, design, paid ads, content strategy, etc.
Keep It Niche: Focus on making videos that not only show your skills, but how you use them for a specific content/business niche. This makes your skillset more specialized. Examples:
You’re not just a short form editor, you’re a short form editor who specializes in basketball content.
You’re not just a graphic designer, you’re a graphic designer who specializes in book covers.
You’re not just an ads manager, you’re an ads manager who specializes in driving clients for dental clinics.
Step 2: Make Your Pitch
Reach out to people who may need help with content in the niche you’re focusing on and offer your services for $100, which is “well below your normal rate of $1,000” because you love their content so much.
Don’t just say you love their content… anyone can say that. Actually consume their content and call out something specific that you like about it.
This is a volume game. You’re going to hear no or be ignored a lot. So get used to it.
The good news is, you just need to hear “yes” one time to make your first $100.
Set a goal of reaching out to 100 different people in your niche this week.
Do It Without Asking: Want to make your pitch even stronger? Create a piece of content for them to use for free and include it in your cold outreach.
Yes, this takes a long time. That’s why no one does it.
So if you do it, it’s going to help you stand out.
This also makes your pitch of “I love your content” stronger because you love it so much you made content for them for free.
Step 3: Repeat
Keep reaching out to 100 people every week until you’re making the amount of money you want.
Every time you get a yes, double your rate (until people stop saying yes consistently).
When you do great work, ask for a testimonial — this makes your pitch even more compelling.
If you do this every week for three months, you could be making $10,000/month by the end of the quarter.
Reinvest: The goal isn’t to only do client work forever, it’s to use the money from client work to grow your personal brand.
Use the money you make and reinvest it into making your own content and brand better.
As your content gets better, your brand will start to scale and you can start monetizing through it in addition to monetizing through your skills.
As your brand continues to grow, you’ll unlock dozens of different ways to monetize including TikTok Shop Affiliate, YouTube Adsense, your own products, sponsorships, etc.
Reply