- The Hobby Letter
- Posts
- How The Mr Beast Business Makes Money
How The Mr Beast Business Makes Money
The First Billion Dollar Creator Business All From Social Media

Mr Beast has more than 10 lines of business across his multi billion dollar empire.
You are not Mr Beast. I am not Mr Beast. But we can learn something from all of his different ventures and the connection between product and content that we can apply to our own businesses and life. Lessons at end of letter.
Social channels
Mr Beast has over 25 total youtube channels (many of them just for dubbing)
Only 1 person in the world has more combined followers (Cristiano Ronaldo)
The majority of the business from the social channels directly is platform monetization, in video sponsors which pay millions per long form video as well as promoting their own products!
CPG:
Feastables: Mr Beast’s Ethically Sourced Chocolate Brand with additional products
Mr Beast Lab Toys: A toy product and IP line inside Walmart, Target etc
Lunchly ~ a joint venture between Feastables and Prime
Other CPG collaborations including Jack Links Beef Jerky recently
Long Form Platform Shows:
~Beast Games on Amazon prime which is a long form show (est budget of 100M for Season 1. Season 2 coming next.

Image from season 1
SAAS Products: VIEWSTATS
-ViewStats is a web-based analytics tool built for YouTube creators, allowing them (and their fans) to track channel metrics, monthly ad revenue estimates, subscriber growth, etc. It charges a monthly subscription and is growing fast.
Other:
There are rumors that Mr Beast & co will be launching or white labeling through a bank for services. There are more than a dozen additional businesses that have been rumored or written about.
HOW TO APPLY THE MR BEAST EMPIRE STRATEGY TO YOUR BUSINESS:
Reply