- The Hobby Letter
- Posts
- How Dad Gang Used Social Media To Build an 8 Figure Hat Brand
How Dad Gang Used Social Media To Build an 8 Figure Hat Brand
Two organic social strategies Dad Gang used to sell 400,000 hats in under three years.
Jacob Kelly
April 24, 2025
Letter Archive Exclusive to Hobby+ Members
Join Hobby+ to read this and all previous letters. Your first 30 days are free and you can cancel at any time.
Join Hobby+ For 30 Days FreeA subscription gets you two emails every week with:
- Breakdowns of niche creator's revenue streams to help you monetize your own content
- Real-time monetization tips for TikTok, Instagram, X, and more
- Spotlighting new income tools before they go mainstream
- Downloadable templates and resources to help you create better content
- Exclusive Q&As with our team
- Full access to the Letter Archive to read past letters