13 ChatGPT Prompts For Clothing Brands

We wanted to test out ChatGPT 4o Image Generation for a clothing brand to see if we could recreate a photoshoot look using AI.

There was just one problem… we don’t have any clothing items. So, we created the below jacket mockup using and AI and used it to guide our prompts for the photoshoot.

We didn’t provide ChatGPT anything else other than this image and a text prompt. We’ve also included all 13 prompts that we used below for you to copy and paste and use for yourself.

P.S. Scroll to the end to learn how to easily come up with more prompts like this on your own 💡

Prompt #1

Here is a picture of my jacket - can you please create an image of it in minimalist editorial shoot in a white studio with dramatic shadows, model standing strong and confident.

Prompt #2

Here is a picture of my jacket - can you please create an image of it with a monochrome outfit against a colored seamless backdrop, female model mid-movement, twirling the fabric.

Prompt #3

Here is a picture of my jacket - can you please create an image of it with a close-up studio shot of a male model adjusting the collar, dramatic side lighting to highlight texture.

Prompt #4

Here is a picture of my jacket - can you please create an image of it with a male model walking through a crosswalk in downtown NYC at golden hour, casual confidence.

Prompt #5

Here is a picture of my jacket - can you please create an image of it with a female model sitting on concrete steps, layered look, candid vibe with sunglasses and coffee.

Prompt #6

Here is a picture of my jacket - can you please create an image of it with a model leaning against a graffiti wall, unposed and edgy, with sneakers and statement jewelry.

Prompt #7

Here is a picture of my jacket - can you please create an image of it with a female model on a bike ride through a park, sunlight filtering through trees — playful and free.

Prompt #8

Here is a picture of my jacket - can you please create an image of it with a male model sitting on a bench at the beach, looking out at the water, relaxed energy.

Prompt #9

Here is a picture of my jacket - can you please create an image of it with a male model sitting on a bench at the beach, looking out at the water, relaxed energy (feel free to create inverted color versions of the jacket for the friends).

Prompt #10

Here is a picture of my jacket - can you please create an image of it with a black background, spotlight on model, surrounded by floating dollar bills, surreal and serene.

Prompt #11

Here is a picture of my jacket - can you please create an image of it with a side profile silhouette at sunset, backlit, showcasing the garment’s shape and outline.

Prompt #12

Here is a picture of my jacket - can you please create an image of it with a female model on a city rooftop, mid-warmup before a workout, wearing the jacket over a fitted athletic set. She’s in a lunging pose, earphones in, framed by gritty concrete and skyline views behind her.

Prompt #13

Here is a picture of my jacket - can you please create an image of it with a young male model in mid-motion, captured just as he releases a football downfield in a casual game at the park. He wears the off-white corduroy jacket open over a grey hoodie and black athletic pants. Sunlight filters through autumn trees behind him, and friends cheer in the blurred background. His pose is dynamic — arm extended, face focused — combining old-school style with classic athletic energy.

Some Notes: We noticed a few things from trying all of these prompts 👇

• ChatGPT didn’t always get the text right on the first try. A couple of times we’d have to ask it to “redo the font/text”.

• We just did 1-2 prompts per image (second prompt for minor tweaks), but you could ask ChatGPT to create variants of each image for you and/or make big changes to pose, location, etc.

• There are some minor consistency issues from image to image so be careful if you’re using AI-generated images for your brand.

Pro Tip: Want more prompts than this? Here’s a prompt you can use to get ChatGPT to generate fun prompt ideas for you:

You're the creative director for a leading fashion brand. Can you please write me 20 prompt ideas to use to model a clothing item I have. I'm looking for a mix of prompts that feature men and/or women.

Dig Deeper: Here’s some recent premium letters we’ve done showing you how to get the most out of ChatGPT 4o 👇

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